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Byte Size: Using digital security to stay alive
Digital security has been a major pressure point for social networks during the last few months, sparked by the revelations in the United States regarding the National Security Agency, and exactly what...
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Byte Size: The instant messaging takeover continues
Instant messaging is hardly a fad, having established itself as a primary form of communication in the late 1990s and early 2000s. But the rise of smartphones means these apps are now more popular –...
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Amazon’s retail delivery drones highlight a bigger problem
The problem with retail delivery is still being fine-tuned, especially in Australia where geographical problems have led to Australia Post and others investing in types of digital lockers. Getting...
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Infographic: Christmas shopping trends from AskU
With the Christmas shopping season now upon us, it’s worth a reminder that out of all the various retail channels available to consumers – the digital channels still account for a huge amount of...
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How social catalogues are driving retail revenue
Although paper catalogues may have lost some steam in the wake of the internet, retailers continue to use them in digital form. With Flipboard recently announcing a catalogue product of its own, and...
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Targeted marketing raises the bar for digital business responsibility
The trend towards targeted marketing on social media has been a lifesaver for advertisers. Being able to target ads based on key individual metrics such as country, language, location and even topics...
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Jason Juma-Ross puts Digital Intelligence on the agenda at ADMA
The largest marketing body in Australia, the Association for Data-driven Marketing & Advertising (ADMA) is ‘designed to protect, support and champion excellence in data-driven marketing and...
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Why coding is the digital vocabulary of the future
Software development is becoming a skill highly sought after by employers. Even in roles which don’t require any sort of heavy coding, rudimentary knowledge of HTML or at least some other sort of...
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Finding the harmony in big data
Businesses in all areas are growing increasingly familiar with the concept of “big data”. While often seen as a buzzword, the trend towards using huge amounts of information to predict future patterns...
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Infographic – Digital megatrends driving the ‘Always On’ customer
As outlined in our recently published report ‘The new wave of business: Embracing the ‘always on’ customer’, we’ve identified four digital megatrends that are driving increasingly mercurial consumer...
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Television and social media advertising strategies combine
The changing nature of media is obvious, with ratings for broadcast television continuing to decline in favour of on-demand services. Meanwhile, ad revenue from YouTube is set to top $US5 billion as...
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Why Instagram Direct is a rallying cry for digital business
The introduction of an Instagram messaging service is no real surprise, with reports having predicted the move earlier this month. The announcement simply higlights further how the instant messaging...
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When social media controversy goes bad
Dealing with controversy is never fun – and social media only exacerbates how quickly businesses can fall into trouble. Last week, Twitter made a major change to its policy about how users could...
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The App Store turns six: Where does the future lead?
While the release of the iPhone was no doubt a huge moment in the way consumers interact with technology, it was arguably the App Store which had a bigger impact on commerce and technology in general....
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Open Innovation: The in-flight hackathon
The concept of a hackathon is old hat by now, but they aren’t any less useful when put in the right context. Specifically, when large organisations give ordinary coders and developers access to amazing...
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The Facebook “buy” button – seamless commerce on the way
Buying through social media is a tricky issue for businesses – it’s one of the few metrics that is incredibly difficult to measure. Some are able to do it well through official stores, but for the most...
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Expanding iBeacon: Beyond retail and the future of computing
Apple’s iBeacon technology has garnered plenty of attention since its release last year – the use of low-power Bluetooth technology as an alternative to NFC has plenty of businesses excited. There’s...
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Online security threats: Moving beyond the basics
Not a month or even a few weeks go by without news of some sort of hacking attack or data breach. But the latest may be one of the most serious in the history of the internet. According to researchers,...
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The interactive basketball court – is your information tepid?
A huge amount of the smart devices on the market right now are geared towards health and fitness. Certainly the growing number of wearable gadgets promise the user the ability to track their fitness...
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The digital intelligence manifesto
The world’s stored data will exceed 400 exabytes by 2020. 99% of this will be digital. Currently, less than 1% of this is net value creating. We call value creating data intelligence. Digital...
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